Butler Information Technologies, Inc. and Higher Advantage offer a wide range of Internet technology
services for any size business. We provide advanced products and services including local search,
online advertising, web design, graphic design, web hosting, Internet security including SSL
certificates, and much more!
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Ken Butler, President & CEO, has over thirty years of I.T. experience from mainframes to laptops, LAN networks to the World Wide Web and back again. Ken is always looking for new technology products and services to better serve our clients. At Higher Advantage and Butler I.T. we have built a reputation of providing unsurpassed Web solutions by consistently exceeding our clients expectations and by providing great quality of work and exceptional customer service.
Christy Severino
Web Designer
Christy has been designing and maintaining websites for over 3 years. She is experienced in HTML5 and CSS3 as well as extensive knowledge of Joomla! and Wordpress. Christy also does online advertising, search engine marketing SEM and search engine optimization SEO.
Products And Services
Brand Development
Brand campaigns come in various forms, from a mini branding campaign that should be done before a website is renovated to large branding campaign where everything is on the table. If there is any question about your company brand then it should be examined under a microscope, in a full branding campaig
Good design starts with a well defined brand, incorporates the company goals, future needs and digital marketing strategy along with the latest design techniques and technologies. Design should also include effective content marketing and proven conversion strategies that provide quality, efficiency and easy maintenance.
Ever wonder why your website is not bringing in the new business that you expected? You can hire a lot of experts to provide their opinion or you can work with us and get some real statistics to work with - not a guess. We have the tools to provide multiple A-B testing with dynamic software that allows us to create various scenarios with little or no programming required. What does that mean to you? The information you need at a low price.
Social Media Marketing and Content Marketing in Social Media is an art form. It takes a real effort to build and cultivate a brand following on social media. We use completely white hat techniques to get real likes and real comments. We work primarily on the top social media business related sites, Facebook and Twitter. But, we also handle other social media sites depending on client objectives.
We follow all of the regulations regarding email and email marketing. We use the latest tools including Constant Contact and Eloqua to provide the best solution for each particular company.
Brand Defense is an often overlooked area. But, as companies become more successful especially online the more they have to monitor this area. Because it’s impossible to know who will attack or what weapons they will use, some risk intelligent companies are adapting the strategies and tactics of counterinsurgencies to reduce brand threats, both internal and external. Let us monitor your brand as follows:
We take your business goals and research and develop ideas and concepts to build blog posts and social media campaigns around. We can generate ideas to create and compose the final press copy depending on how much time the client has or can be involved. We work within your requirements.
We help you create videos, up to two minutes in length, that speak to the needs of your ideal audience. We collaborate with you creatively to use motion graphics, text on screen, “whiteboard” style illustrations or a combination of all three to create the most compelling video for your target audience in order to achieve the outcome you’re looking for, whether that’s facilitating sales, explaining a new product or service, or simply welcoming people to your website and explaining what you offer.
We provide managed business listing services that will get all your Internet business listings updated and accurate so search engines will rank your business high in local search results. We are partners with YEXT and others.
See how your business is listed at www.ButlerIT.com/scanner
Higher Advantage can work with you to evaluate your business situation and customer purchase patterns to determine the right mix of traditional offline marketing services and digital strategies to use to make an impact in the marketplace.
Despite the popularity of the Internet and digital marketing, print advertising can still be a critical part of a successful marketing strategy. A well designed print ad in a trusted publication can help market your brand as well as your products and services. We have proven techniques and design expertise to create successful print media. And, we can design the traditional printed media so that it works well with your digital marketing strategies.
At Higher Advantage we provide all types of direct mail advertising. We work with you to provide the best and most cost efficient options for your budget.
We can provide all kinds of newsletters, emails and flyers. We can target a specific demographic audience in designated zip codes. You give us your goals and we will design the best strategy for you.
At Higher Advantage we can provide a wide range of support for your company news and press releases. From creating the content to publishing the results, we can do it all. We integrate the digital media with the printed media to get your brand and company information out to the general public as you request.
Higher Advantage web hosting resources include a wide range of web hosting plans for small business to enterprise organizations. We also include managed servers both cloud and VPS servers and managed backup services.
We offer regular SEO reporting to on page optimization and link building programs. At Higher Advantage, there is no one size fits all program. SEO, just like all of our services are custom tailored to our client's goals, needs and budget.
We are experienced with all types of merchant sites and various types of shopping carts and payment options. Higher Advantage is a direct reseller and partner of major hosting and shopping cart services.
