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We provide Advertising, Experiential, and integrated media. We have a science-based approach to media, but we love to read between the lines. Our strategic foundations are data-driven, while our ability to see beyond analytics makes for limitless opportunities.
American Express , Visa , Cash , Check , Discover , Invoice , MasterCard
Yousef founded TRUth in 2008 and is currently acting President and CEO. His passion lies in people, their stories, and the connections that brands can leverage when done right. Raised in Mexico by a Lebanese father and a Mexican mother, Yousef has a strong understanding of the integral role that mindset, insights and nuance play in how brands come to life in today’s segmented environment. He’s a proud husband, and father to 3 amazing kids and he hopes that they never get into advertising.
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